Concept stores and more

Christina Roller
seeks the extraordinary
03.12.2025

We are the perfect starting point.

Concept stores, small shops, owner-operated boutiques, and everything that brings joy

Small Boutiques & Concept Stores in Vienna's 7th District

The 7th district is perfect for anyone who prefers discovering small, unique shops over large chains. Tucked away between Neubaugasse, Kirchengasse, and Burggasse, you'll find concept stores, boutiques, and small shops brimming with personality. That's exactly what makes shopping in Neubau so special.

KITSCH BITCH

Colorful, playful, and full of good vibes. At KITSCH BITCH, you'll find unique fashion pieces, interior decor, accessories, and gift ideas that you definitely won't see everywhere. The store brings international labels to Vienna – always with plenty of color, humor, and personality. It's one of those stores where you only intended to pop in for a quick look, but end up staying forever.

Musette

Small, stylish, and with great attention to detail. Musette combines fashion, accessories, and French-inspired elegance with a relaxed Viennese atmosphere. Perfect for those looking for unique pieces that feel timeless yet remain modern.

Maisonette Concept Store

A beautifully curated store right in the heart of Neubau. At Maisonette, you'll find selected interior pieces, jewelry, stationery, and small design objects from independent labels. Minimalist, calm, and exactly the kind of shop where you constantly discover new favorite pieces.

WIER IM HOF

Hidden in a courtyard off Neubaugasse is one of the most charming small stores in the 7th district. Sustainable labels, timeless fashion, and an incredibly relaxed atmosphere make WIER IM HOF a true insider tip for conscious shopping.

Kollab Vienna

Modern, creative, and full of little design treasures. Kollab Vienna combines independent labels, unique accessories, and creative lifestyle products with personal advice and a relaxed atmosphere.

Disaster Clothing

A bit edgy, a bit retro, and absolutely Neubau. Disaster Clothing is one of the small boutiques that perfectly reflect the creative character of the 7th district. Here you'll find individual pieces away from mainstream and fast fashion.

eigensinnig wien

For those who see fashion more as an art form. Dark fabrics, avant-garde cuts, and a quiet, almost gallery-like atmosphere make eigensinnig one of the most extraordinary stores in the district.

Why we love shopping in the 7th district

Neubau isn't about quick shopping – it's about discovery. Small shops, personal advice, and lovingly curated products make every stroll through Neubaugasse or Burggasse a little special. That's why shopping in the 7th district often feels more like a walk through creative favorite spots.

Christina Roller
Vienna Lover

Book your stay

Secure a room with our full breakfast and enjoy all the benefits for direct bookers.